Stella Artois has partnered with Water.

org and its co-founder and actor Matt Damon on this year's Buy a Lady a Drink campaign, which aims to drive awareness of the global water crisis that affects 663 million people around the world who lack access to clean water, and calls on consumers to help 'leave a legacy as the generation that ends the crisis'. Damon commented 'Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year's Buy a Lady a Drink campaign helps us tell this story - and gives consumers the chance to help us change it'.